Rent24 is a coworking space company in Europe and North America. Chicago, Miami and New York City have locations in the US. As the former Community Coordinator of one of locations in Chicago, I was able to use the company and my responsible space for a Digital Marketing Immersive final project.

The project's objective was to create digital assets for a company including blog posts, 3 social media posts for three channels, emails for email marketing and persona/empathy maps to aid in creating the content.

My personal objective was to use this final project to use these upscaled digital marketing skills to market my coworking space location which was heavily financially affected by the covid-19 pandemic. I wanted to fill private offices using social media based marketing tactics. I also wanted to build an online community for my current and prospective members using email marketing and content writing.

Project Deliverables Included:

  • Style Guide

  • Buyer Persona

  • 2 Blog Posts

  • 2 Emails using Mailchimp

  • 3 Facebook, Instagram and Twitter Posts

  • 1 Pinterest and TikTok Post.


Final Presentation

After the 3 month long Digital Marketing Immersive, I presented my final project to my cohort and instructors. Using the above style guide which I created, I was able to develop on-brand social media content to market the coworking space I managed.